Ghana’s tourism industry is innovating with new travel experiences that are reshaping the landscape of urban tourism. A standout initiative is “Accra By Night,” a curated nighttime tour launched by the Ghana Tourism Development Company (GTDC) that has rapidly gained popularity among domestic and international visitors. These immersive evening excursions showcase Accra’s cultural heritage, bustling nightlife, and local communities, offering a distinctive way to experience the city after dark.
The success of Accra By Night has encouraged expansion plans into other major cities such as Cape Coast, Kumasi, and Takoradi, where similar nighttime tours are under development. These tours are intended to highlight regional attractions, stimulate local economies, and extend visitor stays beyond traditional daytime sightseeing. Key experiences include historic district walks, curated food tastings, live performances, and visits to artisan markets.
Critically, tourism stakeholders are seeking partnerships with private companies to support the acquisition of double-decker buses and infrastructure for broader route coverage, ensuring the sustainability of these initiatives. The expanded offerings are expected to generate employment opportunities for local guides, transport operators, and small enterprises servicing visitors.
These developments coincide with broader efforts to capitalise on Ghana’s reputation as a culturally rich destination a positioning reinforced by national tourism promotions such as ‘December in GH.’ Such innovations contribute to the country’s tourism revenue streams, complementing traditional attractions such as historic forts, national parks, and coastal beaches.
